Why You Need a Mobile Website

Computer technology is taking over all around the world. Most companies today have a website to advertise their products and reach their consumer base, but a large majority of these companies do not have a mobile website. While a few years ago and even last year this may not have been a big deal, it is rapidly transforming into an issue of major importance for companies to offer a more mobile friendly site.

It may be hard for some to believe, but just five years ago the first iPhone was introduced to the world in 2007. Since then, smartphones have become extremely popular and have carved their way into our everyday culture.

With the increasing popularity and use of Android, iPhone, BlackBerry and other smartphones, companies are gradually leaning towards making their website more user-friendly when using a mobile device. Below are some of the top reasons for companies to update to a mobile website.

Load Time

Simply viewing a smaller version of a website on a smartphone just doesn’t cut it anymore. While a mobile website may take about 4-5 seconds to load, a traditional website can take a considerable amount more to load, sometimes as long as 40 seconds to complete. This time lapse could make the user’s visit to the site frustrating and cause them to not want to return.

User Experience

While users typically expect a site to load quickly on their mobile device, they also expect the website to be easily navigable. When viewing a traditional website on a mobile browser, this is not always the case. Users have to pinch, zoom and slide to navigate the site, which can distort the view of the site and sometimes make links un-clickable.

Mobile Directories

When an individual uses search engines on their mobile device, a separate index for mobile content is accessed to provide results. In cases where a regular website does display properly on a mobile browser, it still may not be properly indexed by a mobile search algorithm.

Reach Multiple Mobile Platforms

Without a mobile site, some companies look to designing operating system specific apps users can download to their particular smartphone. Instead of spending time and money developing separate mobile apps for each major OS such as Android, iPhone and BlackBerry, companies can put their resources to better use creating a single mobile friendly site to reach consumers across all platforms.

In a world where almost everyone owns an internet enabled smartphone, it is important to know how consumers are viewing your website, and make sure their visiting experience is a pleasurable one. If a customer is not pleased with the look and feel of a site, experience long loading times, and cannot easily navigate the layout of a site, they may not return and will definitely not recommend said site to their friends. Not updating to a mobile friendly website could be damaging to a company, and become a costly mistake down the line.